About Us » VFPCK
Vegetable and Fruit Promotion Council Keralam (VFPCK)
is a company registered under section 25 of Indian Companies Act
1956 and has been established to bring about overall development of fruit and
vegetable sector in Kerala. Established in 2001 as the successor organization
of Kerala Horticulture Development Programme (KHDP)
, VFPCK is managed by a result
oriented multidisciplinary team of professionals. Needless to say, KHDP, funded
by European Union, was one of the most successful agricultural development projects
ever undertaken in the country. KHDP could effectively introduce several agricultural
developmental policies and redress long-standing problems that plagued the agricultural
sector. The Self Help Groups (SHGs)
conceptualised by the Council form the base
units for all the interventions like Extension
, Rural Credit
, Group Marketing,
Participatory Technology Development (PTD)
, Value Additions
VFPCK is a company with majority stake of farmers and the Government and financial
institutions as the other major shareholders. Self Help Groups of farmers constitutes
50% of shares, Government of Kerala has 30% and other related institutions hold
20% of VFPCK’s shares.
The Director Board with 11 members is chaired by the Minister for Agriculture,
Government of Kerala and acts as the governing body of the Council. The board
members include senior Government officials like Agricultural Production Commissioner, Director of Agriculture , Secretary (Finance), Chief Executive Officer of VFPCK, four persons including a woman to be elected from the SHGs and one representative from national agency in horticulture and one representative of participating banks on rotation .
VFPCK is implementing various schemes funded by Central and State Government in the fruit and vegetable sector for the betterment of farming community.
To mould VFPCK as a centre of excellence in the domain of horticulture
To introduce and implement schemes in the field of horticulture which will benefit
the farmers and to create attitudinal change towards farming activities among
all class of people.
The Primary objective of the Council is to improve the livelihood of vegetable
and fruit farmers by empowering them to carry on vegetable and fruit production,
value addition and marketing as a profitable venture in a sustainable way. It
also aims to continue the successful activities initiated by Kerala Horticulture
Highlight Projects under implementation.
- Hi tech plug type seedling production unit
- Cut vegetable supplying unit at Ernakulam and Thiruvananthapuram
- 5 integrated vegetable and banana pack houses in Wayanad
- A soil testing lab
- A new Krishi Business Kendra at Thiruvananthapuram and Kasargode.
- Vegetable Initiative for Urban clusters scheme in 7 districts.
- Special scheme for tribal development in Attappady - Palakkad and Pathanamthitta